TOBACCO FREE FASHION From the most prestigious creative houses around the world to the catwalks that draw the rich, famous, and glamorous, to the retail outlets where the latest styles are bought and sold, to the streets, where fashions live, die and morph into next year’s “musthaves” – this is part of the life cycle of fashion. The tobacco industry understands this each of these phases . They use the names of the most famous creators and the beautiful, recognizable faces of models to sell their products. They sponsor fashion shows and competitions for aspiring designers to win publicity and credibility. The industry has always seen fashion and the portrayal of cigarettes as a fashion accessory, as a useful tool to increase its market. Originally targeted mainly at women, these marketing efforts have shifted lately into more trend setting venues to reach youn